About

Based on our award-winning National Running Show in the UK, our vision is to create a large-scale, sourcing show for US consumers of all abilities that share a love of running.

The event takes place at the start of the season to allow you to choose and buy the right kit ahead of race season. A utopia for running enthusiasts providing all the inspiration, footwear, apparel, tech, nutrition and advice needed to achieve your running goals.

The show is accessible to all – no matter how far or fast you go and no matter where you are from – this is a place for everyone that loves to run.

Strategic Pillars

Retail

  • A range of products and brands for consumers to purchase to suit all budgets and disciplines
  • Brands partnering with retail to boost sales at the show
  • A very clear marketing message that the show exists as an immersive retail experience

Accessibility

  • We have priced the tickets & built the event’s budget to not be reliant on ticket revenue, this means we are able to offer a high volume of complimentary tickets to lower & remove barriers to entry
  • The show includes all levels of products and running brands from entry to elite

Education/Inspiration

  • Attendees will discover all the latest brands & products
  • We promote the array of benefits that being a runner, at any level, has to offer
  • Becoming a better runner, in whatever way ‘better’ means to each of our visitors. This could be starting out, getting faster, or running further.
  • Working with the brands that work with us, we broadcast athletes stories, tales of endurance and inspirational content to motivate our visitors.

Who are we?

Raccoon Media Group is an exciting and dynamic UK-based media and events business run by a group of exhibition and digital marketing experts. The team at Raccoon Events is small but has a wealth of event experience – collectively over 100 years of organising exhibitions and conferences in key locations all over the world. Check out what the full range of digital marketing solutions and international events that Raccoon Media Group can offer here

Environmental, Social and Governance

As a business Raccoon Media Group is  aiming to be net zero by 2025 and our goal is to continually measure and reduce our environmental impact with everything that we do. We Are committed to:

  • Challenging all contractors to be more sustainable and actively de-selecting companies that are not making efforts in this area
  • Working with exhibitors to ensure their environmental impact is managed and limited
  • Working with visitors to ensure that their environmental impact is managed and limited
  • Ensuring our own business activities are delivered with the minimum environmental impact
  • Delivering an offsetting programme focused on carbon removal by 2025

We are a small business with good intentions and we believe that we can deliver net zero by 2025. See https://raccoonmediagroup.com/sustainability-policy for further information on our latest sustainability initiatives and progress.