Based on our award-winning National Running Show in the UK, our vision is to create a large-scale, sourcing show for US consumers of all abilities that share a love of running.

The event takes place at the start of the season to allow you to choose and buy the right kit ahead of race season. A utopia for running enthusiasts providing all the inspiration, footwear, apparel, tech, nutrition and advice needed to achieve your running goals.

The show is accessible to all – no matter how far or fast you go and no matter where you are from – this is a place for everyone that loves to run.

Raccoon Events is a dynamic, high growth events business operating B2B and B2C events for the health and wellbeing markets.

We created the business because we wanted to facilitate meaningful face-to-face engagements in underserved markets that we understand and that we love.

We believe that great events are about Community, Fun, Innovation and Excitement and we apply that ethos to everything that we do.

Our plans for the future are measured but ambitious as we look to launch into new markets both domestically and abroad.


Mission Statement

We are a company that deliver on our promises and commitments to internal and external partners

We are a service business and we aim to respond to all internal and external comms within 1 working day

We support flexible working, we are achievement-based not hours based

We are a trust-based business that believes in empowering people through delegation

Diversity is important to us and we operate a policy of conscious inclusion

We are one team and we are all in it together

We challenge the status quo, we are innovative and open-minded

We focus on our environmental impact

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