Marathon Sports

Founded in 1975 in a renovated first-floor apartment near Harvard Square, Marathon Sports has grown to 11 retail locations, bringing their unparalleled customer experience to runners, walkers, and fitness enthusiasts across the Bay State.

Their story began in earnest in 1992, when Colin Peddie took the reins of the one-store operation, offering the pioneering concept of bio-mechanical analysis during the shoe selection experience. Word of The Right Fit™ process spread, and soon the store became Cambridge’s very own runner’s hub.

Eager to grow their community, they opened their Wellesley store – “Marathon Sports West” in 1994 – and brought their product knowledge and customer service to the little shop sandwiched between routes 9 and 16.

Since then they have opened 9 additional stores, covering the Boston metro area, north and south shores, and central and western Mass.


In 2013 Marathon Sports added the soundRUNNER brand to their family, gaining a valued partner in Connecticut. soundRUNNER operates four locations – Branford, Fairfield, Glastonbury, Old Saybrook.

Two years later, they welcomed Runner’s Alley’s three stores – Concord, Manchester, Portsmouth – into the fold. The Runner’s Alley brand is synonymous with New Hampshire running.

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